The content problem most local businesses have
The content on most U.S. local service websites was written in one of three ways: by the owner at 11 pm when the site launched, by a freelancer paid by the word to hit a keyword density, or by an AI tool that produced technically-correct but shallow prose. All three fail the same way in 2026 — they do not answer the specific questions a buyer asks, they do not demonstrate expertise, and they do not include the structured data an AI engine needs to cite them.
The content fix is not more content. It is better content. One service page that genuinely answers "how much does a dental implant cost in Miami" with real numbers, real regulations, real patient journeys and real competitors beats twelve thin pages that each hint at the answer but never deliver it.
What our content engagement delivers
We write content the same way our strategists would write it for their own businesses — with the research in front of them, the schema planned up front, and the internal linking mapped before the first word.
- Service pages (2,000–3,500 words) with full schema (Service + FAQPage + Review), expert bylines and real pricing or ranges
- City-specific service pages — not duplicates, each researched for local demand patterns, neighborhoods served and local proof points
- Blog posts (1,800–2,500 words) targeting commercial-intent long-tail queries with internal links back to money pages
- FAQ hubs covering 30–50 questions per topic, each in a shortAnswer + long-form format AI engines can extract
- Case studies written as narrative mini-stories with real metrics and permissions handled before publication
- E-E-A-T supporting content: team pages, methodology pages, trust signals, press mentions, memberships
How we write for both Google and AI engines
The content models that work for Google and the content models that work for ChatGPT, Claude, Gemini and Perplexity are converging, but they are not identical. Google rewards depth, originality and demonstrated expertise. AI engines reward structured answers, named entities and sources they can quote verbatim without ambiguity.
Our content template is designed for both. Each piece opens with a direct 60–120 word answer the engines can extract. The body is organized under H2s phrased as questions. Every quantifiable claim includes a source. Every page carries FAQPage schema whose questions map 1:1 to the on-page H2s. The result reads naturally to a human and extracts cleanly to a machine.
Content calendar and cadence
We work on a monthly cadence. A typical month ships one money page refresh (service or city page), two blog posts and one new FAQ expansion. Over 12 months this adds up to 48 substantial pieces of content — enough to dominate most local long-tail landscapes.
All content is edited by a senior strategist before it ships. We do not use AI as a writer; we use AI as a researcher and a structure assistant. The sentences you publish are human-written.
Frequently asked questions
Do you write with AI?
We use AI for research, outlines, schema generation and citation parsing. Final prose is written and edited by human senior strategists. Google and AI engines are already demoting mass-produced AI content; we would rather ship fewer, better pages.
How much content do I need to rank?
For most local service niches, 20–40 well-written pages beat 200 thin pages. Our baseline recommendation is 1 full service page per core service, 1 city page per neighborhood you serve, and a steady 2 blog posts per month for authority and freshness.
Can you write for my industry?
Yes — our strategists specialize in home services, legal, dental, med spa, auto and healthcare content. For regulated industries (medical, legal, financial) we include a compliance read before publication.
Do you handle images and video too?
Images: yes — we source, optimize and alt-tag them. Video: we write scripts and structure for YouTube SEO; actual video production is referred to a trusted partner.
How much does SEO content cost?
Stand-alone content retainer starts at $1,200/month for a 4-piece cadence. Content is also included at a higher cadence inside Local SEO ($349/mo) and the Complete Growth Package ($449/mo). We do not sell content by the word — that pricing model incentivizes volume over quality.
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