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Sample case study

Multi-Location Dental Practice — Service Area Expansion

A representative methodology case showing how we would help a 4-office Florida dental group expand into a new metro without triggering duplicate-content penalties or diluting existing rankings.

Methodology demonstration

This is an illustrative case study showing how we approach a representative scenario. Local Visibility AI is a newer agency and we do not publish anonymized real-client results without consent. The methodology, scores, timeline and pricing reflect what we would actually deliver for a client matching this profile.

Client profile

type

4-office dental group (family + cosmetic)

location

Tampa, Orlando, Jacksonville — expanding to a 4th location

revenue

$8M annual

staf Count

6 doctors, 24 hygienists, 12 front desk

website

Custom WordPress site with location subdomains

Starting state

  • Lighthouse Performance: 52/100 on mobile (heavy WordPress with many plugins)
  • GEO score: 31/100 (some schema, no FAQ content per location)
  • GBP: 4 listings with varying review counts (Tampa 312, Orlando 197, Jacksonville 88, new location 0)
  • Existing locations: top 5 Local Pack for "dentist [city]"
  • New location: invisible (not yet launched, this is the planning phase)
  • AI citations: existing for established cities, zero for new metro

Methodology

Phase 1 — Foundation across all locations (Days 1-30)

  • Audit existing 3 locations for duplicate-content risks (often present in multi-location sites)
  • Implement DentistryBusiness, MedicalProcedure, FAQPage and Person schemas per location
  • Engineer location-specific content per page (unique demographics, common cases, neighborhood context)
  • Performance optimization across the WordPress install (typically 50→85+ on mobile)

Phase 2 — New location pre-launch (Days 30-60)

  • Build new-location landing page with unique local content (neighborhood research, local demographic profile, common dental needs)
  • Set up new GBP listing with complete profile, prepared posts, prepared Q&A
  • Launch review generation automation for new location from day 1
  • Citation building for new location across local and dental-specific directories (40+ profiles)

Phase 3 — Sustained growth + ranking protection (Days 60-180)

  • Weekly GBP posts per location with location-specific content
  • Quarterly content refresh per location (avoid drift toward duplicate)
  • Cross-location internal linking strategy that signals "same brand, different locations"
  • AI visibility tracking across all 4 metros separately to identify gaps

Expected outcomes

  • Existing locations: ranking stable or improved (no cannibalization)
  • New location: Local Pack top-5 within 90-120 days (greenfield ranking is faster than displacing existing competitors)
  • GBP review velocity for new location: 5-10 new reviews per month from week 6 onward
  • AI citations for new metro: first appearances within 60-90 days
  • Lighthouse Performance across all 4 locations: 85+ on mobile

Timeline + investment

Timeline: 60 days to new-location launch readiness, 120 days to Local Pack visibility, ongoing optimization

Investment: Complete Growth Package at $597/mo plus Website Performance project at $197

See full pricing

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