What is GEO (Generative Engine Optimization)?

GEO, or Generative Engine Optimization, is the practice of preparing a website so that AI answer engines like ChatGPT, Gemini, Claude and Perplexity can find, understand and cite it. It combines clean structured data, clear entity definitions, factual content and authority signals so AI engines confidently use your business as a source.

How is GEO different from traditional SEO?

Traditional SEO optimizes for blue-link search results on Google and Bing. GEO optimizes for AI-generated answers, where engines synthesize content from multiple sources. The two overlap, but GEO requires stronger structured data, fact-rich content and explicit entity context so AI engines can trust and quote your site.

Which AI search engines do you optimize for?

We optimize for ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, and Google's AI Overviews. We also cover Bing Copilot and emerging answer engines used by local U.S. customers.

How long does the free audit take?

Your free SEO, GEO and AI visibility audit is delivered within 24 hours of submitting the form. The report includes your SEO score, GEO score, performance score, overall score and the highest-impact opportunities for your business.

Do I need to share access to my Google Business Profile?

No, the free audit only uses public data from your website, Google Maps and AI search engines. Access to your Google Business Profile is only required if you hire us to implement Google Business Profile Optimization.

How much do your services cost?

Pricing depends on the scope. Standalone services typically start in the low four figures per month, while our Complete Growth Package is custom-quoted based on your industry, city and current visibility. The free audit always carries no cost.

Do you only work with U.S. businesses?

Yes, our methodology and pricing are designed for local service businesses in the United States. We specialize in high-value U.S. industries such as roofing, HVAC, landscaping, dentistry, med spas, legal, contracting and auto repair.

How quickly will I see results?

Most clients see measurable improvements in Core Web Vitals and Google Business Profile signals within 30 days. Local organic ranking and AI citation improvements typically appear within 60 to 90 days of consistent implementation.

How do you measure success?

We measure SEO score, GEO score, Core Web Vitals, Google Business Profile actions (calls, direction requests, website clicks), local pack ranking and AI citation share. Every client receives a monthly report comparing these KPIs against the original audit baseline.

What industries do you specialize in?

We focus on high-value U.S. local industries: roofing, HVAC, landscaping, dentists, med spas, attorneys, general contractors and auto repair shops. Our process is tuned to the search and AI behavior of customers searching for these services.

Roofing Storm Response SEO Case Study — Miami

Methodology demonstration

This is an illustrative case study showing how we approach a representative scenario. Local Visibility AI is a newer agency and we do not publish anonymized real-client results without consent. The methodology, scores, timeline and pricing reflect what we would actually deliver for a client matching this profile.

Client profile

type

Independent roofing contractor

location

Miami, FL (Doral, Kendall and Hialeah service area)

revenue

$2.5M annual

staf Count

14 crews, 2 office staff

website

Custom WordPress site, 4 years old

Starting state

Lighthouse Performance score: 38/100 on mobile
GEO score: 18/100 (zero structured data, no FAQ schema)
Google Business Profile: 47 reviews, 4.3 rating, last post 8 months ago
Local Pack ranking: position 7-12 for "roofer Miami", invisible for storm-specific terms
AI search citations: zero across ChatGPT, Gemini, Claude, Perplexity for any storm-related query

Methodology

Phase 1 — Foundation (Days 1-21)

Full Lighthouse audit + Core Web Vitals fixes (image compression, lazy loading, defer non-critical JS)
Implement LocalBusiness, ProfessionalService, RoofingContractor and FAQPage schemas across the site
Add storm-response landing pages for each city served (Doral, Kendall, Hialeah, Coral Gables) with neighborhood-specific content
Allowlist GPTBot, ClaudeBot, PerplexityBot and other AI crawlers in robots.txt

Phase 2 — GBP + reviews + citations (Days 21-60)

Complete Google Business Profile build-out: services, attributes, products, weekly posts
Launch review generation automation (email + SMS to past customers)
Citation cleanup across Yelp, BBB, Angi, NextDoor, Yellowpages, Foursquare, and roofing-specific directories (50+ profiles)
Build out neighborhood-level service area pages with unique local research (zip codes, common roof types, recent storm activity)

Phase 3 — Pre-season prep (Days 60-90)

Pre-build storm-response landing pages that go live the moment a major weather event approaches
Set up automated content updates triggered by NHC alerts
Build FAQ blocks targeting AI engine citations for storm-related queries ("how to find a trusted roofer after a hurricane")
Establish industry citations (NRCA member, FRSA, BBB accredited) for entity authority

Expected outcomes

Lighthouse Performance: from 38 to 88+ within 30 days
Local Pack top-3 for "roofer Miami" within 90-120 days
GBP review velocity: from 0/month to 4-7 new reviews per month
AI citation appearances within 60-90 days for at least 5 storm-related queries
Storm event lift: 5x-10x normal call volume during named storms once landing pages are live

Timeline + investment

Timeline: 90 days to foundation, 120-180 days to Local Pack dominance, 6-12 months to sustained AI citation share

Investment: Complete Growth Package at $597/mo plus one-time Website Performance project at $197

See full pricing

Want a methodology like this for your roofing business?

Submit the free audit form and we will respond with a tailored 90-day plan for your situation.

Miami Roofing Contractor — Storm Response Visibility

Client profile

Starting state

Methodology

Phase 1 — Foundation (Days 1-21)

Phase 2 — GBP + reviews + citations (Days 21-60)

Phase 3 — Pre-season prep (Days 60-90)

Expected outcomes

Want a methodology like this for your roofing business?

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