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Sample case study

Brickell Med Spa — AI Visibility Against National Chains

A representative methodology case showing how we would help an independent Brickell med spa win AI engine citations and Local Pack rankings against well-funded national chains.

Methodology demonstration

This is an illustrative case study showing how we approach a representative scenario. Local Visibility AI is a newer agency and we do not publish anonymized real-client results without consent. The methodology, scores, timeline and pricing reflect what we would actually deliver for a client matching this profile.

Client profile

type

Independent boutique med spa

location

Brickell, Miami, FL

revenue

$1.8M annual

staf Count

1 medical director, 4 aestheticians, 2 front desk

website

Squarespace, 2 years old

Starting state

  • Lighthouse Performance: 67/100 on mobile (Squarespace baseline)
  • GEO score: 24/100 (minimal schema, no treatment FAQ content)
  • Google Business Profile: 89 reviews, 4.9 rating, sporadic posts
  • Local Pack ranking: position 4-8 for "med spa Miami", invisible vs Ideal Image and SoCal MedSpa chains
  • AI citations: zero for "best med spa Brickell" or treatment-specific queries

Methodology

Phase 1 — AI visibility foundation (Days 1-30)

  • Implement MedicalBusiness, MedicalProcedure (one per treatment), FAQPage and Review schemas
  • Build treatment-specific FAQ blocks targeting common patient questions (cost, results timing, recovery, candidacy)
  • Engineer comparison content positioning the boutique experience vs national chains
  • Add provider bios with credentials and Person schema (E-E-A-T critical for medical content)

Phase 2 — Brickell hyper-local positioning (Days 30-60)

  • Build Brickell-specific landing page with neighborhood context (luxury condo residents, professional demographic, parking and access)
  • Create dedicated treatment pages for high-margin services (Botox, CoolSculpting, lip filler, PRP) with unique medical content per treatment
  • Complete GBP build-out with weekly posts featuring real before/afters (with consent) and treatment offers
  • Citation building in beauty and medical aesthetics directories (RealSelf, Allergan AAA, Galderma listed providers)

Phase 3 — Citation share + reputation (Days 60-120)

  • Review velocity acceleration (target 8-12 new reviews/month with detailed text)
  • AI citation testing across 50 representative queries; iterate on content gaps
  • Partnership content: links from luxury condo concierge sites, local beauty publications
  • Quarterly content refresh to maintain freshness signals

Expected outcomes

  • GEO score: from 24 to 70+ within 90 days
  • AI citation share: from 0% to 35-50% for boutique med spa queries in Brickell within 120 days
  • Local Pack top-3 for "med spa Brickell" within 90 days
  • Review velocity: from 2/month to 8-12 per month
  • Treatment-specific page rankings: top-5 for "Botox Brickell", "CoolSculpting Brickell", "lip filler Brickell"

Timeline + investment

Timeline: 90 days to AI visibility lift, 120 days to Local Pack dominance, ongoing for chain displacement

Investment: Complete Growth Package at $597/mo

See full pricing

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